创立于 2007 · 重塑于 2021Founded 2007 · Reimagined 2021

连接风土与中国大陆
最懂酒的餐桌A bridge between terroir and Mainland China's most discerning tables.

SARMENT 是总部位于伦敦、深耕中国的精品葡萄酒进口商，代理来自世界各地、有故事、重风土的小农与名庄，服务 fine dining、酒店、餐饮集团与私人藏家。A boutique fine wine importer rooted in London and China, representing growers and estates with real stories and a true sense of place, for fine dining, hotels, restaurant groups and private collectors.

400+精选餐饮客户selected on-trade venues

8重点城市直接覆盖key cities, direct coverage

—代理酒庄producers in our portfolio

我们的故事与承诺Our story & our promise

不只是进口商，更是伙伴Partners, not just importers

伙伴关系Partnership

我们先倾听客户的定位与目标，再为每一款酒构建有生命力的故事，一季又一季，鲜活而有分寸地讲下去。We listen to your identity and ambition, then build narratives that stay alive, vividly and respectfully, season after season.

有分寸的成长Respectful growth

不做大流通。限量的每一瓶，都被有意地放在能被理解、被欣赏、被记住的地方。No mass distribution. Limited bottles, placed with intent: where they will be understood, appreciated and remembered.

传承与新生A heritage reborn

从宝格丽家族的守护，到张婧琳的执掌：HEC Paris 毕业，曾任职 Berry Bros. & Rudd 与 Fine+Rare，Master of Wine 在读。欧洲的底蕴，加上对本土的深刻理解。From Bulgari family stewardship to Jinglin Zhang: HEC Paris, ex-Berry Bros. & Rudd and Fine+Rare, Master of Wine student. European legacy meets local mastery.

2007
SARMENT 在伦敦成立SARMENT is founded in London
2011–13
先后在上海、北京、香港、新加坡、东京设立分公司Offices open in Shanghai, Beijing, Hong Kong, Singapore and Tokyo
2016
获宝格丽家族第三代 Paolo Bulgari 战略投资Paolo Bulgari takes a minority stake
2019
成为 Paolo Bulgari 私人控股旗下品牌Paolo Bulgari acquires a majority stake
2021
品牌升级，与专注低干预精品酒的 Grape Paradise 合并Brand renewal and merger with Grape Paradise, a specialist in low-intervention fine wine

市场覆盖Where we work

LONDONBEIJINGSHANGHAI

直接覆盖Direct coverage · 8 个重点城市 400 多家精选餐饮客户：北京、上海、杭州、苏州、成都、南京、深圳、广州。400+ selected on-trade venues across 8 key cities: Beijing, Shanghai, Hangzhou, Suzhou, Chengdu, Nanjing, Shenzhen and Guangzhou.

经销网络Distributor network · 通过经过培训的本地伙伴覆盖沈阳、海南、天津等二三线城市。Second- and third-tier cities through trained local partners in Shenyang, Hainan, Tianjin and beyond.

渠道：精品餐厅与酒吧、零售与电商及经销伙伴、私人客户、企业客户、奢华酒店。Channels: fine dining restaurants and wine bars; retail, e-commerce and distribution partners; private clients; corporate clients; luxury hotels.

代理酒庄Our portfolio

按国家与产区浏览Growers and estates, by country and region

点击任意酒庄，查看酒庄故事、种植与酿造风格，以及在售酒款。Open any producer to read its story, its approach in the vineyard and cellar, and the wines we import.

我们服务的客户Who we serve

为每一张餐桌选对的酒The right bottle for every kind of table

Fine Dining

让故事在味蕾上展开Stories on the palate

为中国最有野心的厨房，精准配酒。Precision pours for China's most ambitious kitchens.

围绕主厨的理念选酒：小批量、风土透明，成就一份品鉴菜单，而不是与之抢戏。Curated for the chef's vision: small-lot, terroir-transparent wines that complete a tasting menu rather than compete with it.
每一瓶酒都带着值得在服务中讲述的故事：一块单一园、一片被复兴的葡萄园、一个逆境中的年份。Wines arrive with stories worth telling during service: the single parcel, the revived vineyard, the vintage that defied expectation.
配额与餐厅相匹配：在它们出现在各处之前，就与亚洲 50 佳、黑珍珠上榜餐厅的酒单站在一起。Allocations that match the room, on lists alongside Asia's 50 Best and Black Pearl restaurants, before they appear everywhere else.

部分客户：Selected clients: Meet the Bund · Ling Long · Fu He Hui · Taian Table · Vivant · Mr & Mrs Bund by Paul Pairet · Da Vittorio · 8½ Otto e Mezzo Bombana · 102 House (Shanghai) · Lamdre · Chao Shang Chao · Black Swan · Jing Ji · King's Joy · The Georg (Beijing) · Il Ristorante – Niko Romito (Shanghai & Beijing) · Ru Yuan · Enrico Bartolini · Jie Xiang Lou (Hangzhou) · Ensue (Shenzhen)

Bistro & Wine Bar

有个性，也做足了功课Funky, but we did the homework

有趣很容易，有趣又扎实才难得。Interesting is easy. Interesting and solid is rare.

有脉搏、有观点的酒，为想喝到"能记住的酒"的客人而选。Wines with a pulse and a point of view, for guests who want something they will remember.
个性十足，但绝无瑕疵：我们支持懂规则、才敢打破规则的酒农。Funky, but never faulty: growers who know the rules well enough to break them.
我们帮你设计酒单、讲好故事，让一杯杯卖成为客人回头的理由。We design and story-tell, turning a by-the-glass pour into the reason guests come back.

部分客户：Selected clients: Wine & Dine Le Bouchon · Le Bistrot de Racine · Lenbach · Rambu · Meraki 363 · Blaz · Thai Bistro & Eatery (Shanghai) · Charcoal · Bistro Strong (Shanghai & Beijing) · Spring Patio (Beijing & Shenzhen)

Luxury Hotel Groups

经典的骨架，前瞻的味觉Classic bones. Forward palate.

献给想要温和而明确地带动整个餐厅的侍酒师。For the sommelier who wants to move the room, gently but unmistakably.

尊重酒店的传统与分量，我们带来的酒不喧宾夺主，而是为经典酒单增添安静的新层次。We respect the house: our wines add a new, quiet layer of taste without shouting over the heritage.
有意图的配额：稀有酒款不是为了装点酒单，而是交给知道哪一桌已经准备好的侍酒师。Allocations with intention: rare bottles for the sommelier who knows exactly which table is ready for them.
一杯一杯地推动改变，支持那些在传统深厚之处耐心推动变化的人。Change, poured one glass at a time, for those shifting the conversation where tradition runs deep.

合作酒店品牌：Hotel partners include: The Ritz-Carlton · Bulgari · Four Seasons · The Peninsula · Mandarin Oriental · Hyatt · Shangri-La · Aman · Rosewood

Restaurant Groups

以创新为本，以好酒为基Built on innovation. Backed by solid wine.

稳定可靠，服务完整，每一款都能动销。Zero flake. Full service. Wines that work.

经典基准款撑起常备酒单，膜拜名字彰显品味；每一瓶都要卖得动，而不是落灰。Classic benchmarks to anchor the list, cult names that signal taste, every bottle chosen to work rather than gather dust.
团队不必是葡萄酒专家：选酒、培训、设计与物流由我们负责，让团队自信侍酒、利润稳定。Teams don't need to be wine people: we handle curation, training, design and logistics, so they pour with confidence and margins stay intact.
多门店、多品牌、多城市，灵活适配，眼光与品质始终如一。Multiple sites, concepts and cities: we adapt without losing the edit.

部分客户：Selected clients: 新荣记（旗下餐厅累计 81 颗米其林星）· Xin Rong Ji (81 Michelin stars across the group) · April Puffer · O'Mills · True Shan

我们如何交付How we deliver

专业 · 覆盖 · 设计Knowledge. Reach. Design.

选酒先机Buying edge

今天锁定明天的膜拜酒庄。我们引领趋势而不是追随，在市场醒来之前拿到配额。Tomorrow's cult producers, secured today. We set trends rather than follow them, with allocations locked before the market wakes up.

会讲故事的销售Sales that story-tell

每周品鉴、大师班与原创内容，微信与 Instagram 上 1 万多名活跃关注者，把知识转化为动销。Weekly tastings, masterclasses and original content, with 10k engaged followers across WeChat and Instagram.

提升品牌的设计Design that elevates

酒单与活动视觉全部由内部团队定制，每一次发布、每一个触点都经过用心考量。Bespoke wine lists and event visuals crafted in-house, every launch intentional, every touchpoint considered.

深厚的网络Connected network

连接顶尖侍酒师、KOL 与重视品质的藏家，让每一瓶酒都落地有声。A deep ecosystem of leading sommeliers, KOLs and quality-obsessed collectors, so every bottle lands with impact.

增值服务Value-add services

我们不只送酒，也帮你塑造酒的身份We don't just deliver wine. We help shape wine identity.

定制设计Bespoke design

内部创作酒单与活动视觉，提升门店的品牌形象。In-house wine lists and event visuals that elevate venue branding.

酒水项目咨询Programme consultancy

从酒单架构到推广方案，与你一起打磨酒水产品。From list architecture to promotional concepts, we sharpen your offering together.

团队赋能Staff empowerment

把服务团队培养成自信的讲述者，同时提升体验与营收。Training that turns service teams into confident storytellers, driving both experience and revenue.

活动策划Events

我们策划活动，为了激发与启迪We programme to provoke and inspire

每月节奏Monthly rhythm

行业品鉴、酒宴、大师班与内部培训，让合作伙伴始终走在前面。Trade tastings, wine dinners, masterclasses and internal trainings keep our partners ahead of the curve.

主题策展Thematic curation

用有态度的视角做教育，也制造好奇。Provocative perspectives that educate and intrigue.

50 Shades of OrangeWhite Is the New RedLoire Afternoon Tea

风味旅程Flavour journeys

原创的故事和用心的配餐，带味蕾走出熟悉的边界。Original storytelling and thoughtful pairings that take the palate beyond the familiar.

酒庄晚宴Dinner庄主来访晚宴，如 Le Chiuse、Stella di CampaltoWinemaker dinners, e.g. Le Chiuse and Stella di Campalto

大师班Masterclass如 La Stoppa、Bendito Destino、Bret Brotherse.g. La Stoppa, Bendito Destino, Bret Brothers

侍酒师培训Sommelier training如 Castello di Verduno、Stella di Campalto、Bendito Destinoe.g. Castello di Verduno, Stella di Campalto, Bendito Destino

客户支持活动Client support event在客户门店共同举办，如 Joseph ColinHosted with our clients, e.g. Joseph Colin

行业品鉴会Trade tasting如 Chapoutier、50 Shades of Orangee.g. Chapoutier, 50 Shades of Orange

消费者品鉴Consumer tasting如 Loire Afternoon Teae.g. Loire Afternoon Tea

联名设计 · 周边物料Co-creation of POSM

我们装扮的是时刻，从不改变酒本身We dress the moment. Never the wine.

酒由酒庄种出来，我们为它搭建舞台，贴合中国人庆祝与送礼的方式：礼盒、节日包装与生活方式周边，优雅、懂文化，绝不花哨。You grow it; we give it a stage for the way China celebrates and gifts: gift boxes, festive wraps and lifestyle objects that are elegant, culturally fluent and never gimmicky.

我们与国际知名插画师和视觉设计师合作，用奢侈品牌的审美标准打造物料，例如 Champagne Chavost 礼盒，以及由设计师 Giulia Conoscenti 创作的 Podernuovo a Palazzone 礼盒。We collaborate with internationally respected illustrators and designers, with the rigour of leading luxury brands, as in the Champagne Chavost gift box and the Podernuovo a Palazzone box by designer Giulia Conoscenti.